Archive for Smarter Tools

Launch of the Australian eCommerce Guide

Jun 18, 2014 Comments Off

Please take a look at the new Australian eCommerce Guide website.  The Guide has just been launched and is a new resource for Aussie eCom merchants. The Guide is published and edited by me, Richard Keeves. If you’re looking for smarter strategies for eCommerce, then you’ll  find plenty of  ideas and tips over at the […]

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A Complete Guide to Google Authorship and Google Publisher

Oct 31, 2013 Comments Off

Are you trying to understand how to use Google Plus to help your SEO? Part of good practice now involves being recognized by Google as the Author of your blog and other articles you write that find their way onto the web. If you have a business that publishes information, you can become a Publisher, […]

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7 Key Points for Better SEO after the Google Hummingbird Update

Oct 30, 2013 Comments Off

Over the last few weeks, Google has made a major update to its search algorithm.  It’s called the Hummingbird Update.   (Why Hummingbird?  Google says it is “Precise and Fast”.) There is info here on Google’s official blog, and some good articles here at Search Engine Land and here on the Huffington Post. Here are […]

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Great resource guide on Usability for eCommerce websites

Oct 28, 2013 Comments Off

Check this post at Digital RoadMaps about a new guide on Usability and how users navigate, find and select products on e-commerce sites.

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Smarter Strategies to build Trust

Oct 24, 2013 Comments Off

Here’s a webinar on Trust Building that I ran a while back as part of the Digital RoadMaps program. The webinar goes for 39 minutes, so grab a coffee (or a glass of wine). Enjoy.  And let me know your thoughts…  

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Do you need a better Digital RoadMap?

Oct 16, 2013 Comments Off

Finally got the video together from the Retail Forum we ran back in June.  (Yep, I’ve been a bit busy – and got side-tracked with a few diversions.  Now back to focusing on what is important.  You.) Here’s a quick 1 minute intro of what some people in the coaching group had to say about […]

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How to bridge the gap between IT and Business, and Five Questions for Business Owners & CEOs

Oct 03, 2013 Comments Off

There’s an interesting article here on the Harvard HBR blog that talks about bridging the gaps between IT and the rest of a business. Key points from the article…   Quit making the same mistakes over and over again. Find common ground on medium-term issues. Finally, companies should ask, “How do we expect IT to help […]

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Mobile sites gotta load fast!

Aug 20, 2013 Comments Off

Yep, here’s a useful infographic from Strangeloop… Mobile users expect sites to load fast – An infographic by the team at Strangeloop Networks

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Website Development is a Process, not a Project

May 26, 2013 Comments Off

The web ‘industry’ continues to talk about website development as if it is a project.  Business website development is a process, not a project. As a process, it’s continual.  A website is never finished. It can always be improved – and it should be. Getting an new site ready to launch may be a project, […]

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Defining Core Values helps define you AND your business

May 12, 2013 Comments Off

I’ve learned a lot from my friend Michel Hogan. And I’ve still got a lot to learn.  Among the many things I have learned from Michel (and from others too) is the need to have very clear core values. Just in the last couple of weeks, I’ve been again reminded how important this is in […]

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How do you manage your business reputation in a corrupt online world? (And why NOT to trust Trip Advisor)

Apr 29, 2013 Comments Off

In a fascinating article by Fairfax Media, Malcolm Knox discusses allegations of online corruption and blackmail by some of the world’s biggest online businesses, including Trip Advisor and Yelp. You can read the full article by Malcolm Knox here, but here are some key points. Trip Advisor have Destination Experts (DE) to filter comments in reviews, mediate […]

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Reference Check Your New Web Developers BEFORE You Hire Them

Apr 09, 2013 Comments Off

How can you get a better website? Before you formally engage a new web development company or digital agency to be your web partner, make sure you talk with some of their other customers. You can learn plenty from others, including how to manage your part of the web development process to get the best […]

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