Archive for Smarter Tools

Ideal Customers and Customer Personas

Apr 08, 2013 Comments Off

If I asked you to describe your Ideal Customer, where would you start?  How old is she?  What does she do? Where does she live? What does she like? And what does she dislike? How can you attract her and keep her?  And how can you find dozens or thousands more people just like her? […]

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Social Media brings Risks, but you CAN reduce them

Apr 06, 2013 Comments Off

Social media may bring opportunities for your business, but it also brings risks. You can’t control what your employees say about you and your business on social media. Detailed social media policies are fine, but you’ve got to be careful not to give your employees lots of rules to follow. If you make your Social […]

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Use these Website Planning Tools for Better Results

Apr 03, 2013 Comments Off

If you’re planning a new business website, then here are three special website planning tools to fast-track your success.   These three special tools will help you learn what you need to know and do to get the business website you need. Your Smarter Website Redevelopment Checklist 28 Best Practice Guidelines for  Better SEO, Usability and […]

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How vulnerable are you?

Apr 02, 2013 Comments Off

Check out this article on Remote Administration Tools.  If you find it scary, then review your security.  If you don’t find it scary,  read it again. How vulnerable are you? How easily can your computer or those in your business be taken over?  Has it already happened? Do you know? Let us know if you […]

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Business Website Reviews

Mar 26, 2013 Comments Off

If you want to improve your results online, start with a Website Review.  We’ll give you plenty of actionable recommendations and suggestions to make more money faster from your website.   Smarter Web Strategies offers different reviews depending on your own business situation – and on the type of website you have.   You need […]

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How important are Meta Descriptions to SEO?

Mar 23, 2013 Comments Off

Meta Descriptions need to get Smarter   How do you use Meta Descriptions?   Here’s a good question from Joe, one of my coaching clients. “Richard, I have a question on meta tags. When we are setting up our products in the back office of our online shop it has built in fields for meta […]

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Why read Catching Digital?

Mar 23, 2013 Comments Off

Use Smarter Web Strategies to create your Digital RoadMap Here’s part of a presentation I gave recently as an overview of my book, Catching Digital. There is more info on Catching Digital here.

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How to Filter OUT the SEO Snake-Oil Salesmen

Dec 06, 2012 Comments Off

So, you want to get found in Google? Here are 24 Questions to ask first before you engage pseudo-SEO people who really may not have a clue and probably just want your money. Last year I put together 16 questions, with some help from Google. Now I’ve just added 8 more to give you 24 Questions […]

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Announcing the Smarter Digital RoadMaps for Retailers Pilot Program

Oct 12, 2012 1 Comment

Many retailers are confused and uncertain about what to do in the online world. It’s not surprising. There is so much conflicting information around with so many confusing alternatives for retailers being promoted by so many web people,  IT companies, digital marketers.  In amongst it all, there are plenty of these digital service providers who really […]

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Seven Critical Lessons from a hacking victim who admits he should have known better

Sep 11, 2012 Comments Off

Oh my God!  I missed this story a few weeks ago.  What an eye-opener! Matt Honan, a senior technology journo had his digital life pretty much wiped out by a couple of hacker kids. We could call them sleazy criminals or trolls. Using the word “Hacker”  almost gives them too much respect. Matt even had […]

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Workflowy for making lists and keeping your brain more organized

Sep 11, 2012 Comments Off

Do you want an easy tool to keep your thoughts and tasks better organized? Yesterday I came across a list-making tool called Workflowy and I’ve started to use it. It’s free – but that wasn’t why I tried it.  What got me in was the comment from Matt Cutts, head of Webspam for Google. Matt […]

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What did this CEO think of Catching Digital?

Sep 01, 2012 Comments Off

Just had this comment about my new book Catching Digital. (see below) It was in an email from Michael Ratner, CEO of Compendium Australia. Here’s what Michael said… “Downloaded the new book yesterday afternoon and just finished reading it….. reason being once I got into it it was hard to put down. What a task […]

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