Archive for Smarter Tools

Becoming a Great Client will help you get a Great Business Website

Aug 22, 2012 Comments Off

How do you find the right ‘fit’ when choosing a web development partner? Here are 17 pointers to getting a great business website. It starts by finding the right partner and being a Great Client for them. Becoming a good or preferably Great Client for your web firm will help you get the best results […]

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Why beats How when businesses use Social Media

Aug 21, 2012 Comments Off

Here’s an infographic with some ideas for using social media in your business. (Read on… it’s down below, at the end of this post.) The tips of what to do are pretty useful and may answer some of your questions. Unfortunately, this infographic does NOT go into the most important question of the lot – […]

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Lessons from Online Retailers in the USA

Jun 21, 2012 Comments Off

Online retailing is getting pretty sophisticated, but here are 7 simple pointers from a recent webinar presented by Shop.org.  You can read the full report here. 1. Efficiency rules: Price is important, but today’s consumers are in a hurry, and really value convenience. 2. Include rich information: Provide lots of useful info to help shoppers […]

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Website Benchmarking – What can you learn from others?

Jun 16, 2012 Comments Off

Here’s a simple, free, easy and yet little-known approach to help with your benchmarking research. This method can help you fast-track your website benchmarking to quickly find some of the best international websites in your business category. You can learn from similar businesses to yours, and you can also learn plenty from others who are […]

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LinkedIn Passwords Leaked. Change Your Password Today!

Jun 07, 2012 Comments Off

Over 6 million LinkedIn passwords have been leaked online.  Apparently, they were encrypted but hackers are believed to be now working to crack them.  The story is here.  Change your LinkedIn password today.  It’s easy enough to do… To go to your Settings in LinkedIn, hover over your name in the top right hand corner […]

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YOU are the product, even if you don’t Like it

Jun 05, 2012 Comments Off

So much in the online world is free, but ‘free’ comes at price. If you are not paying to use a product, then you probably ARE the product. Take Facebook for example. Firstly, your use of Facebook creates the pages that carry advertising targeted to you.  The bigger the pages, the bigger the  space to […]

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All Web developers are crooks!

Jun 01, 2012 2 Comments

Michael was upset. He’d just wasted a lot of money on a new website and thought he’d been ripped off.  He wasn’t happy.  Many business owners are unhappy with their websites. Many seem to select the wrong website developers and don’t manage them very well.  Poor choices often end in tears…   Ignorance is not […]

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A special free tool for easier online business research

May 31, 2012 Comments Off

If you’re an experienced digital marketer, you’ll know about this tool already. If you’re getting started now or want to move your digital marketing in-house rather than relying on others, then this tool will become important to you. In fact, a quick crash-course to understand the power of this tool will be more than just […]

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Do you have a good website for Mobile users?

May 22, 2012 Comments Off

How friendly is your website for mobile users? It’s probably time to check it. If your mobile website needs work, you’re not alone. Lots of businesses are not up to speed with mobile websites yet.  According to a presentation from Google on mobile marketing (as reported by Mobile Commerce Daily): 79 percent of Google’s largest advertisers […]

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Video advertising on YouTube with Google’s new AdWords for Video

May 21, 2012 Comments Off

Last month, Google introduced a new program for running video advertisements online. Video Ads are presented through YouTube searches and it seems also soon to be through the Google Content Display Network. Unlike most annoying video ads, these AdWord for Video ads will only play when they’re clicked on. An advertiser using AdWords for Video only […]

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SEO Periodic Table gives helpful overview on SEO

May 04, 2012 1 Comment

If you want a quick snapshot of SEO and the factors that are important, then wrap your head around the new Periodic Table infographic  (see below) from the guys at Search Engine Land. The factors are set out in the form of the Periodic Table you may remember from your high school chemistry lessons. (If […]

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New tool from eBay uses Facebook Friend-Power for commerce, but what does it mean for retailers?

May 02, 2012 Comments Off

Finding smarter ways to successfully combine  online commerce with social networking is one of the holy grails of many businesses today.  Here’s how eBay are doing it…  What can you learn? A recent FastCompany article on smarter e-Commerce includes eBay’s new ‘Help Me Shop’ browser plug-in. According to eBay’s website, ‘Help Me Shop is a […]

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