Archive for Marketing

Launch of the Australian eCommerce Guide

Jun 18, 2014 Comments Off

Please take a look at the new Australian eCommerce Guide website.  The Guide has just been launched and is a new resource for Aussie eCom merchants. The Guide is published and edited by me, Richard Keeves. If you’re looking for smarter strategies for eCommerce, then you’ll  find plenty of  ideas and tips over at the […]

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7 Key Points for Better SEO after the Google Hummingbird Update

Oct 30, 2013 Comments Off

Over the last few weeks, Google has made a major update to its search algorithm.  It’s called the Hummingbird Update.   (Why Hummingbird?  Google says it is “Precise and Fast”.) There is info here on Google’s official blog, and some good articles here at Search Engine Land and here on the Huffington Post. Here are […]

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Smarter Strategies to build Trust

Oct 24, 2013 Comments Off

Here’s a webinar on Trust Building that I ran a while back as part of the Digital RoadMaps program. The webinar goes for 39 minutes, so grab a coffee (or a glass of wine). Enjoy.  And let me know your thoughts…  

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Do you need a better Digital RoadMap?

Oct 16, 2013 Comments Off

Finally got the video together from the Retail Forum we ran back in June.  (Yep, I’ve been a bit busy – and got side-tracked with a few diversions.  Now back to focusing on what is important.  You.) Here’s a quick 1 minute intro of what some people in the coaching group had to say about […]

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How do you manage your business reputation in a corrupt online world? (And why NOT to trust Trip Advisor)

Apr 29, 2013 Comments Off

In a fascinating article by Fairfax Media, Malcolm Knox discusses allegations of online corruption and blackmail by some of the world’s biggest online businesses, including Trip Advisor and Yelp. You can read the full article by Malcolm Knox here, but here are some key points. Trip Advisor have Destination Experts (DE) to filter comments in reviews, mediate […]

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Ideal Customers and Customer Personas

Apr 08, 2013 Comments Off

If I asked you to describe your Ideal Customer, where would you start?  How old is she?  What does she do? Where does she live? What does she like? And what does she dislike? How can you attract her and keep her?  And how can you find dozens or thousands more people just like her? […]

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Social Media brings Risks, but you CAN reduce them

Apr 06, 2013 Comments Off

Social media may bring opportunities for your business, but it also brings risks. You can’t control what your employees say about you and your business on social media. Detailed social media policies are fine, but you’ve got to be careful not to give your employees lots of rules to follow. If you make your Social […]

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Business Website Reviews

Mar 26, 2013 Comments Off

If you want to improve your results online, start with a Website Review.  We’ll give you plenty of actionable recommendations and suggestions to make more money faster from your website.   Smarter Web Strategies offers different reviews depending on your own business situation – and on the type of website you have.   You need […]

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Why beats How when businesses use Social Media

Aug 21, 2012 Comments Off

Here’s an infographic with some ideas for using social media in your business. (Read on… it’s down below, at the end of this post.) The tips of what to do are pretty useful and may answer some of your questions. Unfortunately, this infographic does NOT go into the most important question of the lot – […]

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Lessons from Online Retailers in the USA

Jun 21, 2012 Comments Off

Online retailing is getting pretty sophisticated, but here are 7 simple pointers from a recent webinar presented by Shop.org.  You can read the full report here. 1. Efficiency rules: Price is important, but today’s consumers are in a hurry, and really value convenience. 2. Include rich information: Provide lots of useful info to help shoppers […]

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YOU are the product, even if you don’t Like it

Jun 05, 2012 Comments Off

So much in the online world is free, but ‘free’ comes at price. If you are not paying to use a product, then you probably ARE the product. Take Facebook for example. Firstly, your use of Facebook creates the pages that carry advertising targeted to you.  The bigger the pages, the bigger the  space to […]

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A special free tool for easier online business research

May 31, 2012 Comments Off

If you’re an experienced digital marketer, you’ll know about this tool already. If you’re getting started now or want to move your digital marketing in-house rather than relying on others, then this tool will become important to you. In fact, a quick crash-course to understand the power of this tool will be more than just […]

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