Archive for Marketing

Video advertising on YouTube with Google’s new AdWords for Video

May 21, 2012 Comments Off

Last month, Google introduced a new program for running video advertisements online. Video Ads are presented through YouTube searches and it seems also soon to be through the Google Content Display Network. Unlike most annoying video ads, these AdWord for Video ads will only play when they’re clicked on. An advertiser using AdWords for Video only […]

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SEO Periodic Table gives helpful overview on SEO

May 04, 2012 1 Comment

If you want a quick snapshot of SEO and the factors that are important, then wrap your head around the new Periodic Table infographic  (see below) from the guys at Search Engine Land. The factors are set out in the form of the Periodic Table you may remember from your high school chemistry lessons. (If […]

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How 9 Smart Businesses use YouTube to grow their customer base (Google’s Top Choices)

Apr 24, 2012 Comments Off

Can your business use online video more effectively?  What can you learn from business organizations that the guys at Google think are doing it well? Google’s latest Official Blog post talks about the launch of a new program for its new “YouTube Marketing Ambassadors”. These are, as Google puts it,  a “group of outstanding organizations […]

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Does Pinterest work for business? Do 1 in 4 people really buy? Really?

Apr 19, 2012 Comments Off

Can Pinterest work for business? I’ve been wondering about this. Then I came across a report on Bizrate Insights about Pinterest and other image sharing sites, saying 1 in 4 online buyers buy after seeing an image on these sites.  I found it astonishing. And unbelievable. There has to be more to it… Here’s a quote from […]

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Will Google+ grow by compelling us with Value or by Blackmail?

Dec 03, 2011 Comments Off

Will Google+ be successful? Will Google+ grow by becoming compelling for users by delivering better and unique value or will it be compelling by power-based blackmail? As a social network, Google+ is clearly well behind Facebook and is struggling to get traction. Personally, I use Facebook a lot and I’m grappling with the possible need […]

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Google +1 Button is Google's answer to Facebook's Like Button plus more

May 26, 2011 Comments Off

Google are in the process of launching their new +1 button, a tool that allows web users to let Google know if they liked a particular web page. The +1  (ie Plus 1 vote) will no doubt be used in Google’s algorithm to return better search results, based on how many users vote for different […]

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From the archives – How to use Twitter in business to create and inform communities

Apr 06, 2011 Comments Off

If you’re wondering about using Twitter in business,  here’s a post from 2007 that is an oldie but a goodie.  It’s a helpful made up case study example in a post by  Todd Defren that will give you some ideas for creating and informing communities. Todd talks about using Twitter to build your community of […]

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Are you struggling with the Business of Social Media?

Mar 31, 2011 Comments Off

Australia’s ABC TV’s Lateline Business had a story last night on Social Media -  called “The Business of Social Media”. You can read the transcript of the story here  on the ABC’s website.  You can also download the video clip of it from here.  The clip goes for 5mins 22 seconds. It’s worth a read […]

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How to turn Website Feedback into Sales Funnel Profits

Mar 28, 2011 11 Comments

How do you know what your website visitors think of your website?   And how can you convert feedback into profit?  Think about these stats from Kampyle: 60% of visitors who leave feedback include their contact details. 45% of these visitors convert into sales. That means about 27% of visitors who complete the feedback form result […]

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16 Questions to ask BEFORE you select your SEO Consultant (Now 24 Qs)

Mar 27, 2011 1 Comment

Updated: Dec 2012 with 8 more Questions to Ask Search Engine Optimization (SEO) Getting your content found can be a challenge and it’s often good to get external help from people skilled in the SEO field. The world abounds with people claiming to be able improve your listing in Google and other search engines.  Not […]

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Some Useful Search Engine Optimization (SEO) Tools & Resources

Mar 24, 2011 5 Comments

Here are some useful tools and resources for your  Search Engine Optimization (SEO).  Use these to help you catch the digital trends and do better business online – and make more money faster with less stress. SEO is important, but here’s an over-riding point to bear in mind…    Following good SEO practices is smart […]

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It’s worth remembering that your customers are struggling humans

Mar 23, 2011 Comments Off

A key to business success is to find out what people want to do but are struggling to do and make it easy for them to do it.  You can use technology to help, but you can get lots of grief if you let technology dictate your approach. There’s an interesting interview here on O’Reilly.com […]

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