Archive for Marketing

Is social media relevant in B2B marketing?

Mar 01, 2011 Comments Off

This morning James asked me the following question…  and after writing my reply, I thought this was worth sharing as a post – and to get your thoughts on it too. The Question: Do you think being actively engaged in social media has much value at the moment for businesses in B2B marketing? It seems […]

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Getting found in Google – the SEO game keeps changing

Feb 28, 2011 19 Comments

Search Engine Optimization (SEO) strategies continually evolve, but two recent announcements from Google are likely to affect your rankings in Google and other search engines as well. It’s always a challenge for businesses to get found online,  and the position of your business in Google’s search results may make or break your online marketing. Different […]

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Deep profiling of individuals is now quick, easy and low cost… and downright scary

Feb 22, 2011 32 Comments

Writing this today gave me chills as I realized the power of it.  Please take 3 minutes now and see if you feel the same way. Normally my focus here is on smarter web strategies, tactics and tools but when I saw this  deep profiling in action the other day I was fascinated by its […]

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Managing Website Inquiries: 14 Poor Excuses for Providing Lousy Customer Service

Feb 16, 2011 3 Comments

Forbes magazine have done a survey where they put eight well-known large American firms to the test… testing how they responded to various customer service requests. Forbes tested responses to requests through Twitter, customer service phone lines, and through the companies’ websites. The article is here and it’s well worth a read – on a […]

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42 Free Tools For Social Media Monitoring (Part 4)

Feb 11, 2011 1 Comment

Here’s the fourth and final part in this series of free tools you can use for monitoring what is being said about you and others in social networks. TweetPsych allows you to create a psychological profile of any public Twitter account and compares it to the thousands already in the database. This identifies those traits […]

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What is a Social Media consultant likely to cost, and can’t we do it ourselves?

Feb 10, 2011 2 Comments

Following on from my post the other day about how to choose a social media consultant, this morning I came across an interesting blog post from Mack Collier about the prices of social media consultants.  Mack describes a  range of services,  fees and charges.  (There’s a link to Mack’s story below.) The price ranges Mack […]

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42 Free Tools For Social Media Monitoring (Part 3)

Feb 10, 2011 1 Comment

Here’s the next part of our series on useful free tools for finding out what is being said about you online by monitoring social media. Klout identifies influencers on topics across the social web. Monitter It’s a twitter monitor, it lets you “monitter” the Twitter world for a set of keywords and watch what people […]

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42 Free Tools For Social Media Monitoring (Part 2)

Feb 09, 2011 20 Comments

Here’s part 2 in our list of  useful free tools for monitoring  social media. TweetDeck is a desktop piece of software as opposed to a web-based tool.  It is useful for monitoring social activity, but mainly useful for posting messages to multiple social media sites at once, and then managing responses and conversations.  As such […]

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42 Free Tools For Social Media Monitoring (Part 1)

Feb 08, 2011 4 Comments

Here are some of the many tools available for you to monitor the social media world for what’s happening in your business.  These tools are all free to use.   (There are also plenty of paid tools and services as well.  We’ll cover them in a later series of posts.) Remember, there is always a […]

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Monitoring your Social Media Mushrooms

Feb 08, 2011 1 Comment

Social media are a bit like mushrooms.  Both can grow in the dark.  But some mushrooms can be poisonous, especially for your business. Mushrooms Mushrooms grow from mycelia which spread  underground in vast networks of threads.  The mushrooms we see are the mycelia’s fruit, and the fruit often pops up overnight.  We only notice the […]

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19 Habits of Highly Effective Social Media Marketers

Feb 07, 2011 Comments Off

1. Listen first, Talk second Effective use of social media begins with listening to others.  Search for and connect you’re your customers and listen to them.  Join the conversation with them, look for trends and issues  and add value to them. 2. Be relevant People want to engage with companies and communities that are most […]

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Facebook’s Golden Rule pushes the privacy envelope too far!

Feb 04, 2011 5 Comments

In its money-making quest to be even more useful to advertisers, Facebook is coming up with some great ideas for marketers – but they are seriously screwing with the personal information that Facebook members share with their friends. You may think that Facebook cares about you and your information, and that everyone lives by the […]

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