Archive for Social Media

Launch of the Australian eCommerce Guide

Jun 18, 2014 Comments Off

Please take a look at the new Australian eCommerce Guide website.  The Guide has just been launched and is a new resource for Aussie eCom merchants. The Guide is published and edited by me, Richard Keeves. If you’re looking for smarter strategies for eCommerce, then you’ll  find plenty of  ideas and tips over at the […]

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Smarter Strategies to build Trust

Oct 24, 2013 Comments Off

Here’s a webinar on Trust Building that I ran a while back as part of the Digital RoadMaps program. The webinar goes for 39 minutes, so grab a coffee (or a glass of wine). Enjoy.  And let me know your thoughts…  

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Do you need a better Digital RoadMap?

Oct 16, 2013 Comments Off

Finally got the video together from the Retail Forum we ran back in June.  (Yep, I’ve been a bit busy – and got side-tracked with a few diversions.  Now back to focusing on what is important.  You.) Here’s a quick 1 minute intro of what some people in the coaching group had to say about […]

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How do you manage your business reputation in a corrupt online world? (And why NOT to trust Trip Advisor)

Apr 29, 2013 Comments Off

In a fascinating article by Fairfax Media, Malcolm Knox discusses allegations of online corruption and blackmail by some of the world’s biggest online businesses, including Trip Advisor and Yelp. You can read the full article by Malcolm Knox here, but here are some key points. Trip Advisor have Destination Experts (DE) to filter comments in reviews, mediate […]

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Ideal Customers and Customer Personas

Apr 08, 2013 Comments Off

If I asked you to describe your Ideal Customer, where would you start?  How old is she?  What does she do? Where does she live? What does she like? And what does she dislike? How can you attract her and keep her?  And how can you find dozens or thousands more people just like her? […]

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Social Media brings Risks, but you CAN reduce them

Apr 06, 2013 Comments Off

Social media may bring opportunities for your business, but it also brings risks. You can’t control what your employees say about you and your business on social media. Detailed social media policies are fine, but you’ve got to be careful not to give your employees lots of rules to follow. If you make your Social […]

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Seven Critical Lessons from a hacking victim who admits he should have known better

Sep 11, 2012 Comments Off

Oh my God!  I missed this story a few weeks ago.  What an eye-opener! Matt Honan, a senior technology journo had his digital life pretty much wiped out by a couple of hacker kids. We could call them sleazy criminals or trolls. Using the word “Hacker”  almost gives them too much respect. Matt even had […]

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Why beats How when businesses use Social Media

Aug 21, 2012 Comments Off

Here’s an infographic with some ideas for using social media in your business. (Read on… it’s down below, at the end of this post.) The tips of what to do are pretty useful and may answer some of your questions. Unfortunately, this infographic does NOT go into the most important question of the lot – […]

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YOU are the product, even if you don’t Like it

Jun 05, 2012 Comments Off

So much in the online world is free, but ‘free’ comes at price. If you are not paying to use a product, then you probably ARE the product. Take Facebook for example. Firstly, your use of Facebook creates the pages that carry advertising targeted to you.  The bigger the pages, the bigger the  space to […]

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How 9 Smart Businesses use YouTube to grow their customer base (Google’s Top Choices)

Apr 24, 2012 Comments Off

Can your business use online video more effectively?  What can you learn from business organizations that the guys at Google think are doing it well? Google’s latest Official Blog post talks about the launch of a new program for its new “YouTube Marketing Ambassadors”. These are, as Google puts it,  a “group of outstanding organizations […]

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Does Pinterest work for business? Do 1 in 4 people really buy? Really?

Apr 19, 2012 Comments Off

Can Pinterest work for business? I’ve been wondering about this. Then I came across a report on Bizrate Insights about Pinterest and other image sharing sites, saying 1 in 4 online buyers buy after seeing an image on these sites.  I found it astonishing. And unbelievable. There has to be more to it… Here’s a quote from […]

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Will Google+ grow by compelling us with Value or by Blackmail?

Dec 03, 2011 Comments Off

Will Google+ be successful? Will Google+ grow by becoming compelling for users by delivering better and unique value or will it be compelling by power-based blackmail? As a social network, Google+ is clearly well behind Facebook and is struggling to get traction. Personally, I use Facebook a lot and I’m grappling with the possible need […]

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