Archive for Strategies & Roadmap

Launch of the Australian eCommerce Guide

Jun 18, 2014 Comments Off

Please take a look at the new Australian eCommerce Guide website.  The Guide has just been launched and is a new resource for Aussie eCom merchants. The Guide is published and edited by me, Richard Keeves. If you’re looking for smarter strategies for eCommerce, then you’ll  find plenty of  ideas and tips over at the […]

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7 Key Points for Better SEO after the Google Hummingbird Update

Oct 30, 2013 Comments Off

Over the last few weeks, Google has made a major update to its search algorithm.  It’s called the Hummingbird Update.   (Why Hummingbird?  Google says it is “Precise and Fast”.) There is info here on Google’s official blog, and some good articles here at Search Engine Land and here on the Huffington Post. Here are […]

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Great resource guide on Usability for eCommerce websites

Oct 28, 2013 Comments Off

Check this post at Digital RoadMaps about a new guide on Usability and how users navigate, find and select products on e-commerce sites.

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Smarter Strategies to build Trust

Oct 24, 2013 Comments Off

Here’s a webinar on Trust Building that I ran a while back as part of the Digital RoadMaps program. The webinar goes for 39 minutes, so grab a coffee (or a glass of wine). Enjoy.  And let me know your thoughts…  

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Smarter strategies to stop Showrooming

Oct 21, 2013 Comments Off

Showrooming has become a massive problem for many retailers.  Showrooming is where customers find the right product in store – and then buy online elsewhere.  They simply treat the first retailer as a free showroom, often just to try products on for size. Here’s a good article in the Australia Post Business Lounge with some […]

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Do you need a better Digital RoadMap?

Oct 16, 2013 Comments Off

Finally got the video together from the Retail Forum we ran back in June.  (Yep, I’ve been a bit busy – and got side-tracked with a few diversions.  Now back to focusing on what is important.  You.) Here’s a quick 1 minute intro of what some people in the coaching group had to say about […]

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How to bridge the gap between IT and Business, and Five Questions for Business Owners & CEOs

Oct 03, 2013 Comments Off

There’s an interesting article here on the Harvard HBR blog that talks about bridging the gaps between IT and the rest of a business. Key points from the article…   Quit making the same mistakes over and over again. Find common ground on medium-term issues. Finally, companies should ask, “How do we expect IT to help […]

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Back and into it…

Aug 16, 2013 Comments Off

Yep, it’s true. Things have been a bit quiet around here.  I’ve been tied up with the Digital RoadMaps pilot program – and then took some time off, mainly in Greece and France. Now I’m back. Let me know if I can help you…. Cheers Richard

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Defining Core Values helps define you AND your business

May 12, 2013 Comments Off

I’ve learned a lot from my friend Michel Hogan. And I’ve still got a lot to learn.  Among the many things I have learned from Michel (and from others too) is the need to have very clear core values. Just in the last couple of weeks, I’ve been again reminded how important this is in […]

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How do you manage your business reputation in a corrupt online world? (And why NOT to trust Trip Advisor)

Apr 29, 2013 Comments Off

In a fascinating article by Fairfax Media, Malcolm Knox discusses allegations of online corruption and blackmail by some of the world’s biggest online businesses, including Trip Advisor and Yelp. You can read the full article by Malcolm Knox here, but here are some key points. Trip Advisor have Destination Experts (DE) to filter comments in reviews, mediate […]

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Social Media brings Risks, but you CAN reduce them

Apr 06, 2013 Comments Off

Social media may bring opportunities for your business, but it also brings risks. You can’t control what your employees say about you and your business on social media. Detailed social media policies are fine, but you’ve got to be careful not to give your employees lots of rules to follow. If you make your Social […]

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Digital RoadMaps Seminar on 17 April

Mar 27, 2013 Comments Off

How’s your Digital RoadMap? Now you can learn more about Digital RoadMaps. I’m running a seminar on Digital RoadMaps as part of the Business Knowledge and Software Expo at Burswood in Perth, Western Australia. It’s at 10.30am on 17 April. You can book for the Digital RoadMaps seminar at www.caman.com.au. It’s just $30. Plus you […]

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