Archive for Strategies & Roadmap

Announcing the Smarter Digital RoadMaps for Retailers Pilot Program

Oct 12, 2012 1 Comment

Many retailers are confused and uncertain about what to do in the online world. It’s not surprising. There is so much conflicting information around with so many confusing alternatives for retailers being promoted by so many web people,  IT companies, digital marketers.  In amongst it all, there are plenty of these digital service providers who really […]

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Seven Critical Lessons from a hacking victim who admits he should have known better

Sep 11, 2012 Comments Off

Oh my God!  I missed this story a few weeks ago.  What an eye-opener! Matt Honan, a senior technology journo had his digital life pretty much wiped out by a couple of hacker kids. We could call them sleazy criminals or trolls. Using the word “Hacker”  almost gives them too much respect. Matt even had […]

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What did this CEO think of Catching Digital?

Sep 01, 2012 Comments Off

Just had this comment about my new book Catching Digital. (see below) It was in an email from Michael Ratner, CEO of Compendium Australia. Here’s what Michael said… “Downloaded the new book yesterday afternoon and just finished reading it….. reason being once I got into it it was hard to put down. What a task […]

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Why beats How when businesses use Social Media

Aug 21, 2012 Comments Off

Here’s an infographic with some ideas for using social media in your business. (Read on… it’s down below, at the end of this post.) The tips of what to do are pretty useful and may answer some of your questions. Unfortunately, this infographic does NOT go into the most important question of the lot – […]

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YOU are the product, even if you don’t Like it

Jun 05, 2012 Comments Off

So much in the online world is free, but ‘free’ comes at price. If you are not paying to use a product, then you probably ARE the product. Take Facebook for example. Firstly, your use of Facebook creates the pages that carry advertising targeted to you.  The bigger the pages, the bigger the  space to […]

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The Future of Shopping – Can small guys win?

May 31, 2012 Comments Off

Is the future of online shopping going to be dominated by a handful of monolithic global online giants? Is price the only differentiator? What future is there for the businesses that are not ‘the cheapest’? If you want PayPal’s views on the future of shopping, then this report from PayPal will be interesting for you. […]

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Three Smarter Strategies for Generating Online Sales

May 28, 2012 Comments Off

Strategies, tactics and tools… Last week, Wayne Spencer and I ran a special seminar in Albany for the Albany Chamber of Commerce. It was about big picture strategies for retailers and also lots of actions, activities and tools business owners can use to achieve their strategies. Wayne is the Executive Director of the Retail Traders’ […]

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Does Australian business ‘get’ the web?

May 05, 2012 Comments Off

Many businesses and business owners get bashed up for behind the game in the online world. I know,  I’ve done it. But sometimes it’s a bit unfair.  Then again, according to a recent survey, less than 16% of SMEs in Australia have some form of strategy for the digital activities of their business.   The […]

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New tool from eBay uses Facebook Friend-Power for commerce, but what does it mean for retailers?

May 02, 2012 Comments Off

Finding smarter ways to successfully combine  online commerce with social networking is one of the holy grails of many businesses today.  Here’s how eBay are doing it…  What can you learn? A recent FastCompany article on smarter e-Commerce includes eBay’s new ‘Help Me Shop’ browser plug-in. According to eBay’s website, ‘Help Me Shop is a […]

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Is Social Gifting a Smarter Strategy for Retailers?

Apr 27, 2012 Comments Off

The new social gifting service from Wrapp.com was given a good rapp in an article published yesterday in Ragtrader.com.au. Wrapp is a new service that allows users to give their Facebook friends free gift cards made available by retailers using Wrapp. You can read the full article here at Ragtrader. Wrapp is a new service […]

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“David beating Goliath” Case Study will inspire struggling retailers

Apr 24, 2012 Comments Off

In this day and age, can the little guy still take on and beat the big guys?  Here’s a new take on an inspiring story of a struggling retailer who fought off a global chain, re-established his niche and his failing business – and made international headlines. This case study called “Creating Buzz for your […]

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How 9 Smart Businesses use YouTube to grow their customer base (Google’s Top Choices)

Apr 24, 2012 Comments Off

Can your business use online video more effectively?  What can you learn from business organizations that the guys at Google think are doing it well? Google’s latest Official Blog post talks about the launch of a new program for its new “YouTube Marketing Ambassadors”. These are, as Google puts it,  a “group of outstanding organizations […]

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