Defining Core Values helps define you AND your business

May 12, 2013 by

I’ve learned a lot from my friend Michel Hogan. And I’ve still got a lot to learn.  Among the many things I have learned from Michel (and from others too) is the need to have very clear core values.

Just in the last couple of weeks, I’ve been again reminded how important this is in attracting and filtering potential clients and business relationships. Without going into details, this clarity on my core values means:

  • I AM working with an exciting new small business that clearly shares my values.
  • I AM NOT working with a well-funded, large established organisation that clearly does not share my values.

It’s reminded me what is important to me, and what I will accept and will not accept.  And it helps me quickly assess the way others do business – and recognize the people I can help on their journey.  You can read my core values here. I hold these to be important, and non-negotiable in my business relationships.

I recently watched this inspiring TEDx talk by Simon Sinek, who said (in a nutshell) that trust is not based on someone keeping their promises; Sinek says that just makes someone reliable. He says trust is based on people sharing beliefs.

“We need to surround ourselves with people who believe what we believe… Trust comes from a sense of common values and beliefs, and the reason trust is important is because when we are surrounded by people who believe what we believe, we’re more confident to take risks, we’re more confident to experiment which requires failure, and more confident to explore new things…”  

There’s a lot more in the video from Simon Sinek.  Please enjoy… 

How about you?  What are your values?  What do you believe?

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