How do you manage your business reputation in a corrupt online world? (And why NOT to trust Trip Advisor)

Apr 29, 2013 Comments Off

In a fascinating article by Fairfax Media, Malcolm Knox discusses allegations of online corruption and blackmail by some of the world’s biggest online businesses, including Trip Advisor and Yelp. You can read the full article by Malcolm Knox here, but here are some key points. Trip Advisor have Destination Experts (DE) to filter comments in reviews, mediate […]

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Reference Check Your New Web Developers BEFORE You Hire Them

Apr 09, 2013 Comments Off

How can you get a better website? Before you formally engage a new web development company or digital agency to be your web partner, make sure you talk with some of their other customers. You can learn plenty from others, including how to manage your part of the web development process to get the best […]

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Ideal Customers and Customer Personas

Apr 08, 2013 Comments Off

If I asked you to describe your Ideal Customer, where would you start?  How old is she?  What does she do? Where does she live? What does she like? And what does she dislike? How can you attract her and keep her?  And how can you find dozens or thousands more people just like her? […]

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Social Media brings Risks, but you CAN reduce them

Apr 06, 2013 Comments Off

Social media may bring opportunities for your business, but it also brings risks. You can’t control what your employees say about you and your business on social media. Detailed social media policies are fine, but you’ve got to be careful not to give your employees lots of rules to follow. If you make your Social […]

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Use these Website Planning Tools for Better Results

Apr 03, 2013 Comments Off

If you’re planning a new business website, then here are three special website planning tools to fast-track your success.   These three special tools will help you learn what you need to know and do to get the business website you need. Your Smarter Website Redevelopment Checklist 28 Best Practice Guidelines for  Better SEO, Usability and […]

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How vulnerable are you?

Apr 02, 2013 Comments Off

Check out this article on Remote Administration Tools.  If you find it scary, then review your security.  If you don’t find it scary,  read it again. How vulnerable are you? How easily can your computer or those in your business be taken over?  Has it already happened? Do you know? Let us know if you […]

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Digital RoadMaps Seminar on 17 April

Mar 27, 2013 Comments Off

How’s your Digital RoadMap? Now you can learn more about Digital RoadMaps. I’m running a seminar on Digital RoadMaps as part of the Business Knowledge and Software Expo at Burswood in Perth, Western Australia. It’s at 10.30am on 17 April. You can book for the Digital RoadMaps seminar at www.caman.com.au. It’s just $30. Plus you […]

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Business Website Reviews

Mar 26, 2013 Comments Off

If you want to improve your results online, start with a Website Review.  We’ll give you plenty of actionable recommendations and suggestions to make more money faster from your website.   Smarter Web Strategies offers different reviews depending on your own business situation – and on the type of website you have.   You need […]

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How important are Meta Descriptions to SEO?

Mar 23, 2013 Comments Off

Meta Descriptions need to get Smarter   How do you use Meta Descriptions?   Here’s a good question from Joe, one of my coaching clients. “Richard, I have a question on meta tags. When we are setting up our products in the back office of our online shop it has built in fields for meta […]

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Why read Catching Digital?

Mar 23, 2013 Comments Off

Use Smarter Web Strategies to create your Digital RoadMap Here’s part of a presentation I gave recently as an overview of my book, Catching Digital. There is more info on Catching Digital here.

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How to Filter OUT the SEO Snake-Oil Salesmen

Dec 06, 2012 Comments Off

So, you want to get found in Google? Here are 24 Questions to ask first before you engage pseudo-SEO people who really may not have a clue and probably just want your money. Last year I put together 16 questions, with some help from Google. Now I’ve just added 8 more to give you 24 Questions […]

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Mary’s Views

Dec 06, 2012 Comments Off

Here’s the link to Mark Meeker’s latest report to Stanford on the state of the Internet – and the world! With 112 slides, Mary has lots of stats on a range of areas. It’s well worth a look. Her thoughts and examples on the re-imagining of everything are fascinating, and as with the big picture […]

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