Announcing the Smarter Digital RoadMaps for Retailers Pilot Program

Oct 12, 2012 1 Comment

Many retailers are confused and uncertain about what to do in the online world. It’s not surprising. There is so much conflicting information around with so many confusing alternatives for retailers being promoted by so many web people,  IT companies, digital marketers.  In amongst it all, there are plenty of these digital service providers who really […]

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Seven Critical Lessons from a hacking victim who admits he should have known better

Sep 11, 2012 Comments Off

Oh my God!  I missed this story a few weeks ago.  What an eye-opener! Matt Honan, a senior technology journo had his digital life pretty much wiped out by a couple of hacker kids. We could call them sleazy criminals or trolls. Using the word “Hacker”  almost gives them too much respect. Matt even had […]

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Workflowy for making lists and keeping your brain more organized

Sep 11, 2012 Comments Off

Do you want an easy tool to keep your thoughts and tasks better organized? Yesterday I came across a list-making tool called Workflowy and I’ve started to use it. It’s free – but that wasn’t why I tried it.  What got me in was the comment from Matt Cutts, head of Webspam for Google. Matt […]

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What did this CEO think of Catching Digital?

Sep 01, 2012 Comments Off

Just had this comment about my new book Catching Digital. (see below) It was in an email from Michael Ratner, CEO of Compendium Australia. Here’s what Michael said… “Downloaded the new book yesterday afternoon and just finished reading it….. reason being once I got into it it was hard to put down. What a task […]

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Becoming a Great Client will help you get a Great Business Website

Aug 22, 2012 Comments Off

How do you find the right ‘fit’ when choosing a web development partner? Here are 17 pointers to getting a great business website. It starts by finding the right partner and being a Great Client for them. Becoming a good or preferably Great Client for your web firm will help you get the best results […]

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Why beats How when businesses use Social Media

Aug 21, 2012 Comments Off

Here’s an infographic with some ideas for using social media in your business. (Read on… it’s down below, at the end of this post.) The tips of what to do are pretty useful and may answer some of your questions. Unfortunately, this infographic does NOT go into the most important question of the lot – […]

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Lessons from Online Retailers in the USA

Jun 21, 2012 Comments Off

Online retailing is getting pretty sophisticated, but here are 7 simple pointers from a recent webinar presented by Shop.org.  You can read the full report here. 1. Efficiency rules: Price is important, but today’s consumers are in a hurry, and really value convenience. 2. Include rich information: Provide lots of useful info to help shoppers […]

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Website Benchmarking – What can you learn from others?

Jun 16, 2012 Comments Off

Here’s a simple, free, easy and yet little-known approach to help with your benchmarking research. This method can help you fast-track your website benchmarking to quickly find some of the best international websites in your business category. You can learn from similar businesses to yours, and you can also learn plenty from others who are […]

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LinkedIn Passwords Leaked. Change Your Password Today!

Jun 07, 2012 Comments Off

Over 6 million LinkedIn passwords have been leaked online.  Apparently, they were encrypted but hackers are believed to be now working to crack them.  The story is here.  Change your LinkedIn password today.  It’s easy enough to do… To go to your Settings in LinkedIn, hover over your name in the top right hand corner […]

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YOU are the product, even if you don’t Like it

Jun 05, 2012 Comments Off

So much in the online world is free, but ‘free’ comes at price. If you are not paying to use a product, then you probably ARE the product. Take Facebook for example. Firstly, your use of Facebook creates the pages that carry advertising targeted to you.  The bigger the pages, the bigger the  space to […]

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All Web developers are crooks!

Jun 01, 2012 2 Comments

Michael was upset. He’d just wasted a lot of money on a new website and thought he’d been ripped off.  He wasn’t happy.  Many business owners are unhappy with their websites. Many seem to select the wrong website developers and don’t manage them very well.  Poor choices often end in tears…   Ignorance is not […]

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A special free tool for easier online business research

May 31, 2012 Comments Off

If you’re an experienced digital marketer, you’ll know about this tool already. If you’re getting started now or want to move your digital marketing in-house rather than relying on others, then this tool will become important to you. In fact, a quick crash-course to understand the power of this tool will be more than just […]

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