The Future of Shopping – Can small guys win?

May 31, 2012 Comments Off

Is the future of online shopping going to be dominated by a handful of monolithic global online giants? Is price the only differentiator? What future is there for the businesses that are not ‘the cheapest’? If you want PayPal’s views on the future of shopping, then this report from PayPal will be interesting for you. […]

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Three Smarter Strategies for Generating Online Sales

May 28, 2012 Comments Off

Strategies, tactics and tools… Last week, Wayne Spencer and I ran a special seminar in Albany for the Albany Chamber of Commerce. It was about big picture strategies for retailers and also lots of actions, activities and tools business owners can use to achieve their strategies. Wayne is the Executive Director of the Retail Traders’ […]

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Do you have a good website for Mobile users?

May 22, 2012 Comments Off

How friendly is your website for mobile users? It’s probably time to check it. If your mobile website needs work, you’re not alone. Lots of businesses are not up to speed with mobile websites yet.  According to a presentation from Google on mobile marketing (as reported by Mobile Commerce Daily): 79 percent of Google’s largest advertisers […]

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Video advertising on YouTube with Google’s new AdWords for Video

May 21, 2012 Comments Off

Last month, Google introduced a new program for running video advertisements online. Video Ads are presented through YouTube searches and it seems also soon to be through the Google Content Display Network. Unlike most annoying video ads, these AdWord for Video ads will only play when they’re clicked on. An advertiser using AdWords for Video only […]

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Does Australian business ‘get’ the web?

May 05, 2012 Comments Off

Many businesses and business owners get bashed up for behind the game in the online world. I know,  I’ve done it. But sometimes it’s a bit unfair.  Then again, according to a recent survey, less than 16% of SMEs in Australia have some form of strategy for the digital activities of their business.   The […]

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SEO Periodic Table gives helpful overview on SEO

May 04, 2012 1 Comment

If you want a quick snapshot of SEO and the factors that are important, then wrap your head around the new Periodic Table infographic  (see below) from the guys at Search Engine Land. The factors are set out in the form of the Periodic Table you may remember from your high school chemistry lessons. (If […]

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New tool from eBay uses Facebook Friend-Power for commerce, but what does it mean for retailers?

May 02, 2012 Comments Off

Finding smarter ways to successfully combine  online commerce with social networking is one of the holy grails of many businesses today.  Here’s how eBay are doing it…  What can you learn? A recent FastCompany article on smarter e-Commerce includes eBay’s new ‘Help Me Shop’ browser plug-in. According to eBay’s website, ‘Help Me Shop is a […]

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Is Social Gifting a Smarter Strategy for Retailers?

Apr 27, 2012 Comments Off

The new social gifting service from Wrapp.com was given a good rapp in an article published yesterday in Ragtrader.com.au. Wrapp is a new service that allows users to give their Facebook friends free gift cards made available by retailers using Wrapp. You can read the full article here at Ragtrader. Wrapp is a new service […]

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“David beating Goliath” Case Study will inspire struggling retailers

Apr 24, 2012 Comments Off

In this day and age, can the little guy still take on and beat the big guys?  Here’s a new take on an inspiring story of a struggling retailer who fought off a global chain, re-established his niche and his failing business – and made international headlines. This case study called “Creating Buzz for your […]

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How 9 Smart Businesses use YouTube to grow their customer base (Google’s Top Choices)

Apr 24, 2012 Comments Off

Can your business use online video more effectively?  What can you learn from business organizations that the guys at Google think are doing it well? Google’s latest Official Blog post talks about the launch of a new program for its new “YouTube Marketing Ambassadors”. These are, as Google puts it,  a “group of outstanding organizations […]

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Does Pinterest work for business? Do 1 in 4 people really buy? Really?

Apr 19, 2012 Comments Off

Can Pinterest work for business? I’ve been wondering about this. Then I came across a report on Bizrate Insights about Pinterest and other image sharing sites, saying 1 in 4 online buyers buy after seeing an image on these sites.  I found it astonishing. And unbelievable. There has to be more to it… Here’s a quote from […]

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How NOT to ask for Feedback

Apr 18, 2012 Comments Off

As business owners, we want feedback from our customers, right? And we think we always want positive feedback, right? Positive feedback is great. But it often ain’t the truth, and imho, it doesn’t really help us adapt, improve and grow. Sure we want to know the things we are doing right, but in my experience […]

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