Launch of the Australian eCommerce Guide

Jun 18, 2014 Comments Off

Please take a look at the new Australian eCommerce Guide website.  The Guide has just been launched and is a new resource for Aussie eCom merchants. The Guide is published and edited by me, Richard Keeves. If you’re looking for smarter strategies for eCommerce, then you’ll  find plenty of  ideas and tips over at the […]

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Smarter Strategies to build Trust

Oct 24, 2013 Comments Off

Here’s a webinar on Trust Building that I ran a while back as part of the Digital RoadMaps program. The webinar goes for 39 minutes, so grab a coffee (or a glass of wine). Enjoy.  And let me know your thoughts…  

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Smarter strategies to stop Showrooming

Oct 21, 2013 Comments Off

Showrooming has become a massive problem for many retailers.  Showrooming is where customers find the right product in store – and then buy online elsewhere.  They simply treat the first retailer as a free showroom, often just to try products on for size. Here’s a good article in the Australia Post Business Lounge with some […]

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How do you manage your business reputation in a corrupt online world? (And why NOT to trust Trip Advisor)

Apr 29, 2013 Comments Off

In a fascinating article by Fairfax Media, Malcolm Knox discusses allegations of online corruption and blackmail by some of the world’s biggest online businesses, including Trip Advisor and Yelp. You can read the full article by Malcolm Knox here, but here are some key points. Trip Advisor have Destination Experts (DE) to filter comments in reviews, mediate […]

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Reference Check Your New Web Developers BEFORE You Hire Them

Apr 09, 2013 Comments Off

How can you get a better website? Before you formally engage a new web development company or digital agency to be your web partner, make sure you talk with some of their other customers. You can learn plenty from others, including how to manage your part of the web development process to get the best […]

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Social Media brings Risks, but you CAN reduce them

Apr 06, 2013 Comments Off

Social media may bring opportunities for your business, but it also brings risks. You can’t control what your employees say about you and your business on social media. Detailed social media policies are fine, but you’ve got to be careful not to give your employees lots of rules to follow. If you make your Social […]

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Business Website Reviews

Mar 26, 2013 Comments Off

If you want to improve your results online, start with a Website Review.  We’ll give you plenty of actionable recommendations and suggestions to make more money faster from your website.   Smarter Web Strategies offers different reviews depending on your own business situation – and on the type of website you have.   You need […]

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How important are Meta Descriptions to SEO?

Mar 23, 2013 Comments Off

Meta Descriptions need to get Smarter   How do you use Meta Descriptions?   Here’s a good question from Joe, one of my coaching clients. “Richard, I have a question on meta tags. When we are setting up our products in the back office of our online shop it has built in fields for meta […]

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What did this CEO think of Catching Digital?

Sep 01, 2012 Comments Off

Just had this comment about my new book Catching Digital. (see below) It was in an email from Michael Ratner, CEO of Compendium Australia. Here’s what Michael said… “Downloaded the new book yesterday afternoon and just finished reading it….. reason being once I got into it it was hard to put down. What a task […]

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Becoming a Great Client will help you get a Great Business Website

Aug 22, 2012 Comments Off

How do you find the right ‘fit’ when choosing a web development partner? Here are 17 pointers to getting a great business website. It starts by finding the right partner and being a Great Client for them. Becoming a good or preferably Great Client for your web firm will help you get the best results […]

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Why beats How when businesses use Social Media

Aug 21, 2012 Comments Off

Here’s an infographic with some ideas for using social media in your business. (Read on… it’s down below, at the end of this post.) The tips of what to do are pretty useful and may answer some of your questions. Unfortunately, this infographic does NOT go into the most important question of the lot – […]

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Lessons from Online Retailers in the USA

Jun 21, 2012 Comments Off

Online retailing is getting pretty sophisticated, but here are 7 simple pointers from a recent webinar presented by Shop.org.  You can read the full report here. 1. Efficiency rules: Price is important, but today’s consumers are in a hurry, and really value convenience. 2. Include rich information: Provide lots of useful info to help shoppers […]

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