What did this CEO think of Catching Digital?

Sep 01, 2012 Comments Off

Just had this comment about my new book Catching Digital. (see below) It was in an email from Michael Ratner, CEO of Compendium Australia. Here’s what Michael said… “Downloaded the new book yesterday afternoon and just finished reading it….. reason being once I got into it it was hard to put down. What a task […]

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The Future of Shopping – Can small guys win?

May 31, 2012 Comments Off

Is the future of online shopping going to be dominated by a handful of monolithic global online giants? Is price the only differentiator? What future is there for the businesses that are not ‘the cheapest’? If you want PayPal’s views on the future of shopping, then this report from PayPal will be interesting for you. […]

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Will Google+ grow by compelling us with Value or by Blackmail?

Dec 03, 2011 Comments Off

Will Google+ be successful? Will Google+ grow by becoming compelling for users by delivering better and unique value or will it be compelling by power-based blackmail? As a social network, Google+ is clearly well behind Facebook and is struggling to get traction. Personally, I use Facebook a lot and I’m grappling with the possible need […]

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9 Quick Questions for struggling retailers to ponder…

Oct 04, 2011 8 Comments

Sometimes, retailers are their own worst enemy. Right now, many retailers are complaining about how bloody tough things are – but there are plenty of smart things smart retailers can do to help themselves. Try these for starters… There’s no denying retailing can be tough – wages are high, rents can be really high in […]

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How many retail stores will get flattened in the digital tsunami?

Apr 13, 2011 Comments Off

The trends of the digital age are finally getting noticed by many slow-to-move retail shops who thought they had a nice safe captive local market of customers. Now new online stores are challenging local stores by selling into the once safe backyard, and it is made worse for retail shops as customers realize how easy […]

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Smarter manufacturers do battle with middle-men to win customers

Mar 10, 2011 36 Comments

It’s no secret that manufacturers need good distribution systems to get their products to customers, but in today’s battles distribution channels run by middle-men are being replaced by smarter distribution systems operated by the manufacturers. The growth of business online is creating opportunities for many players but also creating huge risks, threats and pain.  Small […]

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If you wanted to make your business obsolete, what would you do?

Jan 31, 2011 34 Comments

Imagine for a minute that somewhere out there, someone is planning to attack your business to win your best customers.  What do you do? It’s just idle thought, right?  Surely no one would really be planning to attack you.  After all, your business is safe and secure and your customers love you… Oh really?   Think […]

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Trend 25: Increasing Power to Consumers

Jan 25, 2011 1 Comment

Despite the growth of businesses with massive online empires, consumers have an increasing power to influence businesses in powerful new ways. In the world of online business, it’s no longer Buyer Beware, but now Seller Beware. We’re long past the days when the voice of the consumer could be silenced or ignored for long, although […]

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Trend 23: Increasing Importance of Peer Reviews & Recommendations

Jan 25, 2011 Comments Off

Like it or not, peer reviews rule. Honest peer reviews are increasingly considered more credible than any information a supplier could provide. Positive reviews may help a bit, but negative reviews will hurt a lot. People tend to trust the comments and feedback of other customers and their peers much more readily than they do […]

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Trend 22: Increasing Importance of Trusted Brands

Jan 25, 2011 1 Comment

Trust is an increasingly critical component of a brand’s success. Trust needs to be earned, can take time to create, but be destroyed globally within days. The age of a brand is increasingly irrelevant to its level of trust. With so many different suppliers of products and services hawking their wares in so many different […]

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Trend 18: Increasing Aggregation of Information

Jan 24, 2011 Comments Off

More users rely on others to aggregate, filter and reinterpret content they receive. These aggregators may be trusted brands or trusted peers, but publishers have always had to choose what they publish so watch for bias or even censorship. In the world in which anyone can be a publisher, the web is collecting a lot […]

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Trend 17: Increasing 1 to 1 Marketing

Jan 24, 2011 Comments Off

Marketing is moving from the mass to the individual, with more accountability and micro-targeting based on the actions, responses and behaviors of users. Relationships still matter, and many businesses get it wrong. 1 to 1 Marketing requires more than just running a good Customer Relationship Management (CRM) system, and it does not remove the need […]

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