Launch of the Australian eCommerce Guide

Jun 18, 2014 Comments Off

Please take a look at the new Australian eCommerce Guide website.  The Guide has just been launched and is a new resource for Aussie eCom merchants. The Guide is published and edited by me, Richard Keeves. If you’re looking for smarter strategies for eCommerce, then you’ll  find plenty of  ideas and tips over at the […]

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Social Media brings Risks, but you CAN reduce them

Apr 06, 2013 Comments Off

Social media may bring opportunities for your business, but it also brings risks. You can’t control what your employees say about you and your business on social media. Detailed social media policies are fine, but you’ve got to be careful not to give your employees lots of rules to follow. If you make your Social […]

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Mary’s Views

Dec 06, 2012 Comments Off

Here’s the link to Mark Meeker’s latest report to Stanford on the state of the Internet – and the world! With 112 slides, Mary has lots of stats on a range of areas. It’s well worth a look. Her thoughts and examples on the re-imagining of everything are fascinating, and as with the big picture […]

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Seven Critical Lessons from a hacking victim who admits he should have known better

Sep 11, 2012 Comments Off

Oh my God!  I missed this story a few weeks ago.  What an eye-opener! Matt Honan, a senior technology journo had his digital life pretty much wiped out by a couple of hacker kids. We could call them sleazy criminals or trolls. Using the word “Hacker”  almost gives them too much respect. Matt even had […]

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What did this CEO think of Catching Digital?

Sep 01, 2012 Comments Off

Just had this comment about my new book Catching Digital. (see below) It was in an email from Michael Ratner, CEO of Compendium Australia. Here’s what Michael said… “Downloaded the new book yesterday afternoon and just finished reading it….. reason being once I got into it it was hard to put down. What a task […]

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Why beats How when businesses use Social Media

Aug 21, 2012 Comments Off

Here’s an infographic with some ideas for using social media in your business. (Read on… it’s down below, at the end of this post.) The tips of what to do are pretty useful and may answer some of your questions. Unfortunately, this infographic does NOT go into the most important question of the lot – […]

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YOU are the product, even if you don’t Like it

Jun 05, 2012 Comments Off

So much in the online world is free, but ‘free’ comes at price. If you are not paying to use a product, then you probably ARE the product. Take Facebook for example. Firstly, your use of Facebook creates the pages that carry advertising targeted to you.  The bigger the pages, the bigger the  space to […]

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New tool from eBay uses Facebook Friend-Power for commerce, but what does it mean for retailers?

May 02, 2012 Comments Off

Finding smarter ways to successfully combine  online commerce with social networking is one of the holy grails of many businesses today.  Here’s how eBay are doing it…  What can you learn? A recent FastCompany article on smarter e-Commerce includes eBay’s new ‘Help Me Shop’ browser plug-in. According to eBay’s website, ‘Help Me Shop is a […]

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Is Social Gifting a Smarter Strategy for Retailers?

Apr 27, 2012 Comments Off

The new social gifting service from Wrapp.com was given a good rapp in an article published yesterday in Ragtrader.com.au. Wrapp is a new service that allows users to give their Facebook friends free gift cards made available by retailers using Wrapp. You can read the full article here at Ragtrader. Wrapp is a new service […]

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How NOT to ask for Feedback

Apr 18, 2012 Comments Off

As business owners, we want feedback from our customers, right? And we think we always want positive feedback, right? Positive feedback is great. But it often ain’t the truth, and imho, it doesn’t really help us adapt, improve and grow. Sure we want to know the things we are doing right, but in my experience […]

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Did one small detail screw up Coles Dumb & Dumber social media team?

Mar 08, 2012 1 Comment

If you try to spark a conversation in social media, you need to be careful not to create bushfires that get out of control.  Coles, one of the duopoly players in Australia’s supermarket sector, recently stuffed up badly using Twitter. They started with a dumb idea and then made it worse. What can we learn […]

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Will Google+ grow by compelling us with Value or by Blackmail?

Dec 03, 2011 Comments Off

Will Google+ be successful? Will Google+ grow by becoming compelling for users by delivering better and unique value or will it be compelling by power-based blackmail? As a social network, Google+ is clearly well behind Facebook and is struggling to get traction. Personally, I use Facebook a lot and I’m grappling with the possible need […]

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