Social Media brings Risks, but you CAN reduce them

Apr 06, 2013 Comments Off

Social media may bring opportunities for your business, but it also brings risks. You can’t control what your employees say about you and your business on social media. Detailed social media policies are fine, but you’ve got to be careful not to give your employees lots of rules to follow. If you make your Social […]

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Seven Critical Lessons from a hacking victim who admits he should have known better

Sep 11, 2012 Comments Off

Oh my God!  I missed this story a few weeks ago.  What an eye-opener! Matt Honan, a senior technology journo had his digital life pretty much wiped out by a couple of hacker kids. We could call them sleazy criminals or trolls. Using the word “Hacker”  almost gives them too much respect. Matt even had […]

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What did this CEO think of Catching Digital?

Sep 01, 2012 Comments Off

Just had this comment about my new book Catching Digital. (see below) It was in an email from Michael Ratner, CEO of Compendium Australia. Here’s what Michael said… “Downloaded the new book yesterday afternoon and just finished reading it….. reason being once I got into it it was hard to put down. What a task […]

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Why beats How when businesses use Social Media

Aug 21, 2012 Comments Off

Here’s an infographic with some ideas for using social media in your business. (Read on… it’s down below, at the end of this post.) The tips of what to do are pretty useful and may answer some of your questions. Unfortunately, this infographic does NOT go into the most important question of the lot – […]

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LinkedIn Passwords Leaked. Change Your Password Today!

Jun 07, 2012 Comments Off

Over 6 million LinkedIn passwords have been leaked online.  Apparently, they were encrypted but hackers are believed to be now working to crack them.  The story is here.  Change your LinkedIn password today.  It’s easy enough to do… To go to your Settings in LinkedIn, hover over your name in the top right hand corner […]

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Be Aware of Four Traps for Business Owners Using LinkedIn

Dec 03, 2011 Comments Off

LinkedIn is a wonderful professional network, but it does have some risks for business owners. Be aware of these four traps. TRAP 1: Who owns the Connections? Your customer database used to be your property. These days if you encourage your staff members to build connections to your customers through LinkedIn, then your staff member […]

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Are you struggling with the Business of Social Media?

Mar 31, 2011 Comments Off

Australia’s ABC TV’s Lateline Business had a story last night on Social Media -  called “The Business of Social Media”. You can read the transcript of the story here  on the ABC’s website.  You can also download the video clip of it from here.  The clip goes for 5mins 22 seconds. It’s worth a read […]

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16 Questions to ask BEFORE you select your SEO Consultant (Now 24 Qs)

Mar 27, 2011 1 Comment

Updated: Dec 2012 with 8 more Questions to Ask Search Engine Optimization (SEO) Getting your content found can be a challenge and it’s often good to get external help from people skilled in the SEO field. The world abounds with people claiming to be able improve your listing in Google and other search engines.  Not […]

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Is social media relevant in B2B marketing?

Mar 01, 2011 Comments Off

This morning James asked me the following question…  and after writing my reply, I thought this was worth sharing as a post – and to get your thoughts on it too. The Question: Do you think being actively engaged in social media has much value at the moment for businesses in B2B marketing? It seems […]

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Getting found in Google – the SEO game keeps changing

Feb 28, 2011 19 Comments

Search Engine Optimization (SEO) strategies continually evolve, but two recent announcements from Google are likely to affect your rankings in Google and other search engines as well. It’s always a challenge for businesses to get found online,  and the position of your business in Google’s search results may make or break your online marketing. Different […]

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Managing Website Inquiries: 14 Poor Excuses for Providing Lousy Customer Service

Feb 16, 2011 3 Comments

Forbes magazine have done a survey where they put eight well-known large American firms to the test… testing how they responded to various customer service requests. Forbes tested responses to requests through Twitter, customer service phone lines, and through the companies’ websites. The article is here and it’s well worth a read – on a […]

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Is your Social Media marketing experiment doomed before it begins?

Feb 14, 2011 3 Comments

Are you thinking of experimenting with social media in your business?  Be careful about the experiment. What are you actually testing?   Are you testing whether social media can work for your business?  Or testing how best to use it? The other day I did a Strategy Session interview with one of Australia’s leading sales trainers,  […]

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