7 Key Points for Better SEO after the Google Hummingbird Update

Oct 30, 2013 Comments Off

Over the last few weeks, Google has made a major update to its search algorithm.  It’s called the Hummingbird Update.   (Why Hummingbird?  Google says it is “Precise and Fast”.) There is info here on Google’s official blog, and some good articles here at Search Engine Land and here on the Huffington Post. Here are […]

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Smarter Strategies to build Trust

Oct 24, 2013 Comments Off

Here’s a webinar on Trust Building that I ran a while back as part of the Digital RoadMaps program. The webinar goes for 39 minutes, so grab a coffee (or a glass of wine). Enjoy.  And let me know your thoughts…  

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Smarter strategies to stop Showrooming

Oct 21, 2013 Comments Off

Showrooming has become a massive problem for many retailers.  Showrooming is where customers find the right product in store – and then buy online elsewhere.  They simply treat the first retailer as a free showroom, often just to try products on for size. Here’s a good article in the Australia Post Business Lounge with some […]

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Do you need a better Digital RoadMap?

Oct 16, 2013 Comments Off

Finally got the video together from the Retail Forum we ran back in June.  (Yep, I’ve been a bit busy – and got side-tracked with a few diversions.  Now back to focusing on what is important.  You.) Here’s a quick 1 minute intro of what some people in the coaching group had to say about […]

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Mobile sites gotta load fast!

Aug 20, 2013 Comments Off

Yep, here’s a useful infographic from Strangeloop… Mobile users expect sites to load fast – An infographic by the team at Strangeloop Networks

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How do you manage your business reputation in a corrupt online world? (And why NOT to trust Trip Advisor)

Apr 29, 2013 Comments Off

In a fascinating article by Fairfax Media, Malcolm Knox discusses allegations of online corruption and blackmail by some of the world’s biggest online businesses, including Trip Advisor and Yelp. You can read the full article by Malcolm Knox here, but here are some key points. Trip Advisor have Destination Experts (DE) to filter comments in reviews, mediate […]

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Reference Check Your New Web Developers BEFORE You Hire Them

Apr 09, 2013 Comments Off

How can you get a better website? Before you formally engage a new web development company or digital agency to be your web partner, make sure you talk with some of their other customers. You can learn plenty from others, including how to manage your part of the web development process to get the best […]

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Social Media brings Risks, but you CAN reduce them

Apr 06, 2013 Comments Off

Social media may bring opportunities for your business, but it also brings risks. You can’t control what your employees say about you and your business on social media. Detailed social media policies are fine, but you’ve got to be careful not to give your employees lots of rules to follow. If you make your Social […]

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Use these Website Planning Tools for Better Results

Apr 03, 2013 Comments Off

If you’re planning a new business website, then here are three special website planning tools to fast-track your success.   These three special tools will help you learn what you need to know and do to get the business website you need. Your Smarter Website Redevelopment Checklist 28 Best Practice Guidelines for  Better SEO, Usability and […]

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Digital RoadMaps Seminar on 17 April

Mar 27, 2013 Comments Off

How’s your Digital RoadMap? Now you can learn more about Digital RoadMaps. I’m running a seminar on Digital RoadMaps as part of the Business Knowledge and Software Expo at Burswood in Perth, Western Australia. It’s at 10.30am on 17 April. You can book for the Digital RoadMaps seminar at www.caman.com.au. It’s just $30. Plus you […]

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Business Website Reviews

Mar 26, 2013 Comments Off

If you want to improve your results online, start with a Website Review.  We’ll give you plenty of actionable recommendations and suggestions to make more money faster from your website.   Smarter Web Strategies offers different reviews depending on your own business situation – and on the type of website you have.   You need […]

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How important are Meta Descriptions to SEO?

Mar 23, 2013 Comments Off

Meta Descriptions need to get Smarter   How do you use Meta Descriptions?   Here’s a good question from Joe, one of my coaching clients. “Richard, I have a question on meta tags. When we are setting up our products in the back office of our online shop it has built in fields for meta […]

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