Seven Critical Lessons from a hacking victim who admits he should have known better

Sep 11, 2012 Comments Off

Oh my God!  I missed this story a few weeks ago.  What an eye-opener! Matt Honan, a senior technology journo had his digital life pretty much wiped out by a couple of hacker kids. We could call them sleazy criminals or trolls. Using the word “Hacker”  almost gives them too much respect. Matt even had […]

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What did this CEO think of Catching Digital?

Sep 01, 2012 Comments Off

Just had this comment about my new book Catching Digital. (see below) It was in an email from Michael Ratner, CEO of Compendium Australia. Here’s what Michael said… “Downloaded the new book yesterday afternoon and just finished reading it….. reason being once I got into it it was hard to put down. What a task […]

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YOU are the product, even if you don’t Like it

Jun 05, 2012 Comments Off

So much in the online world is free, but ‘free’ comes at price. If you are not paying to use a product, then you probably ARE the product. Take Facebook for example. Firstly, your use of Facebook creates the pages that carry advertising targeted to you.  The bigger the pages, the bigger the  space to […]

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Avoid more pain with smarter business planning now!

Aug 26, 2011 Comments Off

If you’re trying to make smarter business plans in the rapidly changing blur of business today, it might be time to step back, see the ‘big picture’ and understand how the puzzle pieces fit together. Otherwise most things you do will just add to the confusing blur, cause you more stress and grief – and […]

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Hey, business owners… What are your online rights?

Apr 21, 2011 Comments Off

If you own a business that uses online systems, you want to make sure you work within the law.  But what are your rights?  What can and can’t you do on your website? For example, what’s to stop you linking to other content on other websites? Check out  This is a website based on […]

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Of course the CIA loves Facebook – and not just on April 1

Apr 01, 2011 Comments Off

How much funding does the CIA provide Facebook?   Is Mark Zuckerberg really an agent of the CIA? Check out this video from the Onion News Network   CIA’s ‘Facebook’ Program Dramatically Cut Agency’s Costs (Video opens in new window, runs for 3:23 mins after a quick advertisement.) Worth a look and a smile – and […]

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More Scary (But Useful) Tools For Tracking People Online

Mar 22, 2011 4 Comments

Following the interest in my recent article on Spokeo’s deep profiling service,  I’ve come across a new online tracking service that is potentially even scarier and maybe even more useful for business. We probably all know that our information is no longer private, but do we really understand just how public it is? Tracking people […]

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Deep profiling of individuals is now quick, easy and low cost… and downright scary

Feb 22, 2011 32 Comments

Writing this today gave me chills as I realized the power of it.  Please take 3 minutes now and see if you feel the same way. Normally my focus here is on smarter web strategies, tactics and tools but when I saw this  deep profiling in action the other day I was fascinated by its […]

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42 Free Tools For Social Media Monitoring (Part 4)

Feb 11, 2011 1 Comment

Here’s the fourth and final part in this series of free tools you can use for monitoring what is being said about you and others in social networks. TweetPsych allows you to create a psychological profile of any public Twitter account and compares it to the thousands already in the database. This identifies those traits […]

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42 Free Tools For Social Media Monitoring (Part 3)

Feb 10, 2011 1 Comment

Here’s the next part of our series on useful free tools for finding out what is being said about you online by monitoring social media. Klout identifies influencers on topics across the social web. Monitter It’s a twitter monitor, it lets you “monitter” the Twitter world for a set of keywords and watch what people […]

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42 Free Tools For Social Media Monitoring (Part 2)

Feb 09, 2011 20 Comments

Here’s part 2 in our list of  useful free tools for monitoring  social media. TweetDeck is a desktop piece of software as opposed to a web-based tool.  It is useful for monitoring social activity, but mainly useful for posting messages to multiple social media sites at once, and then managing responses and conversations.  As such […]

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42 Free Tools For Social Media Monitoring (Part 1)

Feb 08, 2011 4 Comments

Here are some of the many tools available for you to monitor the social media world for what’s happening in your business.  These tools are all free to use.   (There are also plenty of paid tools and services as well.  We’ll cover them in a later series of posts.) Remember, there is always a […]

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