What did this CEO think of Catching Digital?

Sep 01, 2012 Comments Off

Just had this comment about my new book Catching Digital. (see below) It was in an email from Michael Ratner, CEO of Compendium Australia. Here’s what Michael said… “Downloaded the new book yesterday afternoon and just finished reading it….. reason being once I got into it it was hard to put down. What a task […]

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Lessons from Online Retailers in the USA

Jun 21, 2012 Comments Off

Online retailing is getting pretty sophisticated, but here are 7 simple pointers from a recent webinar presented by Shop.org.  You can read the full report here. 1. Efficiency rules: Price is important, but today’s consumers are in a hurry, and really value convenience. 2. Include rich information: Provide lots of useful info to help shoppers […]

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YOU are the product, even if you don’t Like it

Jun 05, 2012 Comments Off

So much in the online world is free, but ‘free’ comes at price. If you are not paying to use a product, then you probably ARE the product. Take Facebook for example. Firstly, your use of Facebook creates the pages that carry advertising targeted to you.  The bigger the pages, the bigger the  space to […]

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The Future of Shopping – Can small guys win?

May 31, 2012 Comments Off

Is the future of online shopping going to be dominated by a handful of monolithic global online giants? Is price the only differentiator? What future is there for the businesses that are not ‘the cheapest’? If you want PayPal’s views on the future of shopping, then this report from PayPal will be interesting for you. […]

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New tool from eBay uses Facebook Friend-Power for commerce, but what does it mean for retailers?

May 02, 2012 Comments Off

Finding smarter ways to successfully combine  online commerce with social networking is one of the holy grails of many businesses today.  Here’s how eBay are doing it…  What can you learn? A recent FastCompany article on smarter e-Commerce includes eBay’s new ‘Help Me Shop’ browser plug-in. According to eBay’s website, ‘Help Me Shop is a […]

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How 9 Smart Businesses use YouTube to grow their customer base (Google’s Top Choices)

Apr 24, 2012 Comments Off

Can your business use online video more effectively?  What can you learn from business organizations that the guys at Google think are doing it well? Google’s latest Official Blog post talks about the launch of a new program for its new “YouTube Marketing Ambassadors”. These are, as Google puts it,  a “group of outstanding organizations […]

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Crowd-sourcing for geniuses helps businesses make better plans

Dec 03, 2011 Comments Off

Just came across this great article from Asher Moses of Fairfax Digital about the guy behind a new online predictive modelling service called Kaggle. Check out the video – and then read Asher’s article here about the business itself.

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Avoid more pain with smarter business planning now!

Aug 26, 2011 Comments Off

If you’re trying to make smarter business plans in the rapidly changing blur of business today, it might be time to step back, see the ‘big picture’ and understand how the puzzle pieces fit together. Otherwise most things you do will just add to the confusing blur, cause you more stress and grief – and […]

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How to turn Website Feedback into Sales Funnel Profits

Mar 28, 2011 11 Comments

How do you know what your website visitors think of your website?   And how can you convert feedback into profit?  Think about these stats from Kampyle: 60% of visitors who leave feedback include their contact details. 45% of these visitors convert into sales. That means about 27% of visitors who complete the feedback form result […]

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Free voice-to-text app for iPhone works a treat!

Mar 23, 2011 10 Comments

Have you come across a new tool and thought, “Wow, this is so good I just need to share this with other people?” That’s what happened to me on Saturday morning when I discovered Dragon Dictation. In fact, I’m using it right now for dictating this quick blog post. It’s a free app for the […]

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3 Useful Free Tools For Online Benchmarking

Feb 18, 2011 Comments Off

Here are three free analysis tools you can use to learn more about your competitors, your industry  and your online communities. Alexa is owned by Amazon.com and is a useful free tool if you are looking for benchmarking information regarding websites. It’s can be useful to find the leading sites in topics or niches, but […]

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Trend 23: Increasing Importance of Peer Reviews & Recommendations

Jan 25, 2011 Comments Off

Like it or not, peer reviews rule. Honest peer reviews are increasingly considered more credible than any information a supplier could provide. Positive reviews may help a bit, but negative reviews will hurt a lot. People tend to trust the comments and feedback of other customers and their peers much more readily than they do […]

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