How do you manage your business reputation in a corrupt online world? (And why NOT to trust Trip Advisor)

Apr 29, 2013 Comments Off

In a fascinating article by Fairfax Media, Malcolm Knox discusses allegations of online corruption and blackmail by some of the world’s biggest online businesses, including Trip Advisor and Yelp. You can read the full article by Malcolm Knox here, but here are some key points. Trip Advisor have Destination Experts (DE) to filter comments in reviews, mediate […]

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Business Website Reviews

Mar 26, 2013 Comments Off

If you want to improve your results online, start with a Website Review.  We’ll give you plenty of actionable recommendations and suggestions to make more money faster from your website.   Smarter Web Strategies offers different reviews depending on your own business situation – and on the type of website you have.   You need […]

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What did this CEO think of Catching Digital?

Sep 01, 2012 Comments Off

Just had this comment about my new book Catching Digital. (see below) It was in an email from Michael Ratner, CEO of Compendium Australia. Here’s what Michael said… “Downloaded the new book yesterday afternoon and just finished reading it….. reason being once I got into it it was hard to put down. What a task […]

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Website Benchmarking – What can you learn from others?

Jun 16, 2012 Comments Off

Here’s a simple, free, easy and yet little-known approach to help with your benchmarking research. This method can help you fast-track your website benchmarking to quickly find some of the best international websites in your business category. You can learn from similar businesses to yours, and you can also learn plenty from others who are […]

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Is Social Gifting a Smarter Strategy for Retailers?

Apr 27, 2012 Comments Off

The new social gifting service from Wrapp.com was given a good rapp in an article published yesterday in Ragtrader.com.au. Wrapp is a new service that allows users to give their Facebook friends free gift cards made available by retailers using Wrapp. You can read the full article here at Ragtrader. Wrapp is a new service […]

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“David beating Goliath” Case Study will inspire struggling retailers

Apr 24, 2012 Comments Off

In this day and age, can the little guy still take on and beat the big guys?  Here’s a new take on an inspiring story of a struggling retailer who fought off a global chain, re-established his niche and his failing business – and made international headlines. This case study called “Creating Buzz for your […]

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How 9 Smart Businesses use YouTube to grow their customer base (Google’s Top Choices)

Apr 24, 2012 Comments Off

Can your business use online video more effectively?  What can you learn from business organizations that the guys at Google think are doing it well? Google’s latest Official Blog post talks about the launch of a new program for its new “YouTube Marketing Ambassadors”. These are, as Google puts it,  a “group of outstanding organizations […]

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Does Pinterest work for business? Do 1 in 4 people really buy? Really?

Apr 19, 2012 Comments Off

Can Pinterest work for business? I’ve been wondering about this. Then I came across a report on Bizrate Insights about Pinterest and other image sharing sites, saying 1 in 4 online buyers buy after seeing an image on these sites.  I found it astonishing. And unbelievable. There has to be more to it… Here’s a quote from […]

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How NOT to ask for Feedback

Apr 18, 2012 Comments Off

As business owners, we want feedback from our customers, right? And we think we always want positive feedback, right? Positive feedback is great. But it often ain’t the truth, and imho, it doesn’t really help us adapt, improve and grow. Sure we want to know the things we are doing right, but in my experience […]

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The Smarter Recipe for Building Trust

Feb 23, 2012 Comments Off

Many people seem to miss the key ingredient for building trust – and it’s such a critical part of life and  business, both online and offline.   (And yes, in politics too.) Only make promises you can keep, and keep the promises you make. You cannot buy trust and you cannot demand it.  You can only […]

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False clues may add to retail confusion about connected consumers

Jan 24, 2012 Comments Off

An interesting article in RetailWire includes the following chart from research carried out by Equation Research in the US.  1,500 consumers were asked their preferred method of browsing and discovering new products. I’ve added the chart below, with a link to the article on RetailWire. From the research, the vast majority of respondents preferred to […]

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Beware of Online Coupon Scams

Dec 03, 2011 Comments Off

Sadly, the Dark Side of the Internet continues to flourish. If you use online coupon Deals sites, here is a new risk you need to avoid. More than ever, we need to be on guard. In a timely article today, Patrick Stafford of Smart Company.com.au wrote about becoming more aware of 12 Digital Scams in […]

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