Defining Core Values helps define you AND your business

May 12, 2013 Comments Off

I’ve learned a lot from my friend Michel Hogan. And I’ve still got a lot to learn.  Among the many things I have learned from Michel (and from others too) is the need to have very clear core values. Just in the last couple of weeks, I’ve been again reminded how important this is in […]

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How do you manage your business reputation in a corrupt online world? (And why NOT to trust Trip Advisor)

Apr 29, 2013 Comments Off

In a fascinating article by Fairfax Media, Malcolm Knox discusses allegations of online corruption and blackmail by some of the world’s biggest online businesses, including Trip Advisor and Yelp. You can read the full article by Malcolm Knox here, but here are some key points. Trip Advisor have Destination Experts (DE) to filter comments in reviews, mediate […]

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Reference Check Your New Web Developers BEFORE You Hire Them

Apr 09, 2013 Comments Off

How can you get a better website? Before you formally engage a new web development company or digital agency to be your web partner, make sure you talk with some of their other customers. You can learn plenty from others, including how to manage your part of the web development process to get the best […]

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Social Media brings Risks, but you CAN reduce them

Apr 06, 2013 Comments Off

Social media may bring opportunities for your business, but it also brings risks. You can’t control what your employees say about you and your business on social media. Detailed social media policies are fine, but you’ve got to be careful not to give your employees lots of rules to follow. If you make your Social […]

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Seven Critical Lessons from a hacking victim who admits he should have known better

Sep 11, 2012 Comments Off

Oh my God!  I missed this story a few weeks ago.  What an eye-opener! Matt Honan, a senior technology journo had his digital life pretty much wiped out by a couple of hacker kids. We could call them sleazy criminals or trolls. Using the word “Hacker”  almost gives them too much respect. Matt even had […]

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What did this CEO think of Catching Digital?

Sep 01, 2012 Comments Off

Just had this comment about my new book Catching Digital. (see below) It was in an email from Michael Ratner, CEO of Compendium Australia. Here’s what Michael said… “Downloaded the new book yesterday afternoon and just finished reading it….. reason being once I got into it it was hard to put down. What a task […]

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Be Aware of Four Traps for Business Owners Using LinkedIn

Dec 03, 2011 Comments Off

LinkedIn is a wonderful professional network, but it does have some risks for business owners. Be aware of these four traps. TRAP 1: Who owns the Connections? Your customer database used to be your property. These days if you encourage your staff members to build connections to your customers through LinkedIn, then your staff member […]

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Dr Evil, Cloud Computing and the World’s Dirtiest Digital Bomb!

Dec 03, 2011 Comments Off

Part of planning smarter strategies includes looking at risks… and let’s not kid ourselves, in the online world there are plenty of risks. Here’s a risk straight out of the ‘Dr Evil’ Digital Nasties handbook. The impact of viruses like this will become increasingly dramatic, especially with business moving more and more to a Cloud […]

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