Smarter Strategies to build Trust

Oct 24, 2013 Comments Off

Here’s a webinar on Trust Building that I ran a while back as part of the Digital RoadMaps program. The webinar goes for 39 minutes, so grab a coffee (or a glass of wine). Enjoy.  And let me know your thoughts…  

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Smarter strategies to stop Showrooming

Oct 21, 2013 Comments Off

Showrooming has become a massive problem for many retailers.  Showrooming is where customers find the right product in store – and then buy online elsewhere.  They simply treat the first retailer as a free showroom, often just to try products on for size. Here’s a good article in the Australia Post Business Lounge with some […]

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Defining Core Values helps define you AND your business

May 12, 2013 Comments Off

I’ve learned a lot from my friend Michel Hogan. And I’ve still got a lot to learn.  Among the many things I have learned from Michel (and from others too) is the need to have very clear core values. Just in the last couple of weeks, I’ve been again reminded how important this is in […]

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How do you manage your business reputation in a corrupt online world? (And why NOT to trust Trip Advisor)

Apr 29, 2013 Comments Off

In a fascinating article by Fairfax Media, Malcolm Knox discusses allegations of online corruption and blackmail by some of the world’s biggest online businesses, including Trip Advisor and Yelp. You can read the full article by Malcolm Knox here, but here are some key points. Trip Advisor have Destination Experts (DE) to filter comments in reviews, mediate […]

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Social Media brings Risks, but you CAN reduce them

Apr 06, 2013 Comments Off

Social media may bring opportunities for your business, but it also brings risks. You can’t control what your employees say about you and your business on social media. Detailed social media policies are fine, but you’ve got to be careful not to give your employees lots of rules to follow. If you make your Social […]

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Seven Critical Lessons from a hacking victim who admits he should have known better

Sep 11, 2012 Comments Off

Oh my God!  I missed this story a few weeks ago.  What an eye-opener! Matt Honan, a senior technology journo had his digital life pretty much wiped out by a couple of hacker kids. We could call them sleazy criminals or trolls. Using the word “Hacker”  almost gives them too much respect. Matt even had […]

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What did this CEO think of Catching Digital?

Sep 01, 2012 Comments Off

Just had this comment about my new book Catching Digital. (see below) It was in an email from Michael Ratner, CEO of Compendium Australia. Here’s what Michael said… “Downloaded the new book yesterday afternoon and just finished reading it….. reason being once I got into it it was hard to put down. What a task […]

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The Future of Shopping – Can small guys win?

May 31, 2012 Comments Off

Is the future of online shopping going to be dominated by a handful of monolithic global online giants? Is price the only differentiator? What future is there for the businesses that are not ‘the cheapest’? If you want PayPal’s views on the future of shopping, then this report from PayPal will be interesting for you. […]

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SEO Periodic Table gives helpful overview on SEO

May 04, 2012 1 Comment

If you want a quick snapshot of SEO and the factors that are important, then wrap your head around the new Periodic Table infographic  (see below) from the guys at Search Engine Land. The factors are set out in the form of the Periodic Table you may remember from your high school chemistry lessons. (If […]

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New tool from eBay uses Facebook Friend-Power for commerce, but what does it mean for retailers?

May 02, 2012 Comments Off

Finding smarter ways to successfully combine  online commerce with social networking is one of the holy grails of many businesses today.  Here’s how eBay are doing it…  What can you learn? A recent FastCompany article on smarter e-Commerce includes eBay’s new ‘Help Me Shop’ browser plug-in. According to eBay’s website, ‘Help Me Shop is a […]

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Is Social Gifting a Smarter Strategy for Retailers?

Apr 27, 2012 Comments Off

The new social gifting service from Wrapp.com was given a good rapp in an article published yesterday in Ragtrader.com.au. Wrapp is a new service that allows users to give their Facebook friends free gift cards made available by retailers using Wrapp. You can read the full article here at Ragtrader. Wrapp is a new service […]

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“David beating Goliath” Case Study will inspire struggling retailers

Apr 24, 2012 Comments Off

In this day and age, can the little guy still take on and beat the big guys?  Here’s a new take on an inspiring story of a struggling retailer who fought off a global chain, re-established his niche and his failing business – and made international headlines. This case study called “Creating Buzz for your […]

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