Do you need a better Digital RoadMap?

Oct 16, 2013 Comments Off

Finally got the video together from the Retail Forum we ran back in June.  (Yep, I’ve been a bit busy – and got side-tracked with a few diversions.  Now back to focusing on what is important.  You.) Here’s a quick 1 minute intro of what some people in the coaching group had to say about […]

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Social Media brings Risks, but you CAN reduce them

Apr 06, 2013 Comments Off

Social media may bring opportunities for your business, but it also brings risks. You can’t control what your employees say about you and your business on social media. Detailed social media policies are fine, but you’ve got to be careful not to give your employees lots of rules to follow. If you make your Social […]

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Seven Critical Lessons from a hacking victim who admits he should have known better

Sep 11, 2012 Comments Off

Oh my God!  I missed this story a few weeks ago.  What an eye-opener! Matt Honan, a senior technology journo had his digital life pretty much wiped out by a couple of hacker kids. We could call them sleazy criminals or trolls. Using the word “Hacker”  almost gives them too much respect. Matt even had […]

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What did this CEO think of Catching Digital?

Sep 01, 2012 Comments Off

Just had this comment about my new book Catching Digital. (see below) It was in an email from Michael Ratner, CEO of Compendium Australia. Here’s what Michael said… “Downloaded the new book yesterday afternoon and just finished reading it….. reason being once I got into it it was hard to put down. What a task […]

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Why beats How when businesses use Social Media

Aug 21, 2012 Comments Off

Here’s an infographic with some ideas for using social media in your business. (Read on… it’s down below, at the end of this post.) The tips of what to do are pretty useful and may answer some of your questions. Unfortunately, this infographic does NOT go into the most important question of the lot – […]

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Did one small detail screw up Coles Dumb & Dumber social media team?

Mar 08, 2012 1 Comment

If you try to spark a conversation in social media, you need to be careful not to create bushfires that get out of control.  Coles, one of the duopoly players in Australia’s supermarket sector, recently stuffed up badly using Twitter. They started with a dumb idea and then made it worse. What can we learn […]

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Protect your business now with an effective Social Media Policy

Sep 21, 2011 Comments Off

  The use of Social media is growing every day, and it’s creating big risks for business. Do you have an effective Social Media Policy for your business? If not, it’s time you do… The stats show that most people use one or more of Facebook, YouTube, LinkedIn, Twitter and blogs every day. And now […]

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Are you in the business of Dream Support?

Apr 08, 2011 1 Comment

Wondering how your business can use online systems and social media? Here’s a great video from Barry Judge, the Chief Marketing Officer at Best Buy in the USA. As Barry says in the video, his industry is incredibly competitive and customers bring the Internet into the Best Buy stores.  Differentiating just on price and being […]

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From the archives – How to use Twitter in business to create and inform communities

Apr 06, 2011 Comments Off

If you’re wondering about using Twitter in business,  here’s a post from 2007 that is an oldie but a goodie.  It’s a helpful made up case study example in a post by  Todd Defren that will give you some ideas for creating and informing communities. Todd talks about using Twitter to build your community of […]

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Of course the CIA loves Facebook – and not just on April 1

Apr 01, 2011 Comments Off

How much funding does the CIA provide Facebook?   Is Mark Zuckerberg really an agent of the CIA? Check out this video from the Onion News Network   CIA’s ‘Facebook’ Program Dramatically Cut Agency’s Costs (Video opens in new window, runs for 3:23 mins after a quick advertisement.) Worth a look and a smile – and […]

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Are you struggling with the Business of Social Media?

Mar 31, 2011 Comments Off

Australia’s ABC TV’s Lateline Business had a story last night on Social Media -  called “The Business of Social Media”. You can read the transcript of the story here  on the ABC’s website.  You can also download the video clip of it from here.  The clip goes for 5mins 22 seconds. It’s worth a read […]

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More Scary (But Useful) Tools For Tracking People Online

Mar 22, 2011 4 Comments

Following the interest in my recent article on Spokeo’s deep profiling service,  I’ve come across a new online tracking service that is potentially even scarier and maybe even more useful for business. We probably all know that our information is no longer private, but do we really understand just how public it is? Tracking people […]

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