Do you need a better Digital RoadMap?

Oct 16, 2013 Comments Off

Finally got the video together from the Retail Forum we ran back in June.  (Yep, I’ve been a bit busy – and got side-tracked with a few diversions.  Now back to focusing on what is important.  You.) Here’s a quick 1 minute intro of what some people in the coaching group had to say about […]

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Social Media brings Risks, but you CAN reduce them

Apr 06, 2013 Comments Off

Social media may bring opportunities for your business, but it also brings risks. You can’t control what your employees say about you and your business on social media. Detailed social media policies are fine, but you’ve got to be careful not to give your employees lots of rules to follow. If you make your Social […]

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What did this CEO think of Catching Digital?

Sep 01, 2012 Comments Off

Just had this comment about my new book Catching Digital. (see below) It was in an email from Michael Ratner, CEO of Compendium Australia. Here’s what Michael said… “Downloaded the new book yesterday afternoon and just finished reading it….. reason being once I got into it it was hard to put down. What a task […]

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Why beats How when businesses use Social Media

Aug 21, 2012 Comments Off

Here’s an infographic with some ideas for using social media in your business. (Read on… it’s down below, at the end of this post.) The tips of what to do are pretty useful and may answer some of your questions. Unfortunately, this infographic does NOT go into the most important question of the lot – […]

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Lessons from Online Retailers in the USA

Jun 21, 2012 Comments Off

Online retailing is getting pretty sophisticated, but here are 7 simple pointers from a recent webinar presented by Shop.org.  You can read the full report here. 1. Efficiency rules: Price is important, but today’s consumers are in a hurry, and really value convenience. 2. Include rich information: Provide lots of useful info to help shoppers […]

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Video advertising on YouTube with Google’s new AdWords for Video

May 21, 2012 Comments Off

Last month, Google introduced a new program for running video advertisements online. Video Ads are presented through YouTube searches and it seems also soon to be through the Google Content Display Network. Unlike most annoying video ads, these AdWord for Video ads will only play when they’re clicked on. An advertiser using AdWords for Video only […]

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Is Social Gifting a Smarter Strategy for Retailers?

Apr 27, 2012 Comments Off

The new social gifting service from Wrapp.com was given a good rapp in an article published yesterday in Ragtrader.com.au. Wrapp is a new service that allows users to give their Facebook friends free gift cards made available by retailers using Wrapp. You can read the full article here at Ragtrader. Wrapp is a new service […]

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How 9 Smart Businesses use YouTube to grow their customer base (Google’s Top Choices)

Apr 24, 2012 Comments Off

Can your business use online video more effectively?  What can you learn from business organizations that the guys at Google think are doing it well? Google’s latest Official Blog post talks about the launch of a new program for its new “YouTube Marketing Ambassadors”. These are, as Google puts it,  a “group of outstanding organizations […]

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How will you do smarter business as the Digital Natives grow up?

Mar 30, 2012 Comments Off

Have you ever wondered how the ‘digital native’ kids of today will grow up to do business online in the future? What will they expect? What will they demand? These kids have grown up to assume that all this online stuff is natural and normal. Just as anyone born after 1969 knew that “of course, […]

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Will Google+ grow by compelling us with Value or by Blackmail?

Dec 03, 2011 Comments Off

Will Google+ be successful? Will Google+ grow by becoming compelling for users by delivering better and unique value or will it be compelling by power-based blackmail? As a social network, Google+ is clearly well behind Facebook and is struggling to get traction. Personally, I use Facebook a lot and I’m grappling with the possible need […]

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Protect your business now with an effective Social Media Policy

Sep 21, 2011 Comments Off

  The use of Social media is growing every day, and it’s creating big risks for business. Do you have an effective Social Media Policy for your business? If not, it’s time you do… The stats show that most people use one or more of Facebook, YouTube, LinkedIn, Twitter and blogs every day. And now […]

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Are you in the business of Dream Support?

Apr 08, 2011 1 Comment

Wondering how your business can use online systems and social media? Here’s a great video from Barry Judge, the Chief Marketing Officer at Best Buy in the USA. As Barry says in the video, his industry is incredibly competitive and customers bring the Internet into the Best Buy stores.  Differentiating just on price and being […]

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