Useful Tools & Resources

Gears connect There’s no point in having smarter web strategies unless you choose and use the right tools to make these strategies successful.

Choosing the right tools and then learning how to use them properly is the next key to success in the online world.  The task is made all the more challenging by the abundance of tools available.

The tools of the online world can include software, hardware, devices, online services,  resources…  it’s a huge selection.

We help you select the tools you need with our recommendations, comments and advice.  We can guide you in the use of the tools – with what works and what doesn’t work.

Why make expensive mistakes yourself when you can learn from others here?

You’ll find plenty of useful tools to help you in doing better business online. And you’ll find a checklist of  20 critical criteria to use to help you make the right selection decisions.  Plus a whole lot more to help you choose and use the right tools for your business.

Recommended Useful Tools and Resources

Over the years, I’ve collected and used so many different tools. My mission with this part of the Smarter Web site is to continually add new tools that can be of use to you in your business.

I’ve written about different tools for different purposes.  Some I recommend highly for you to use and others I recommend you avoid.  You can find the archive of these various articles and posts here.

As an example, here’s an article on Search Engine Optimization (SEO). You can find the original post here.

Here are some useful tools and resources for your  Search Engine Optimization (SEO).  Use these to help you catch the digital trends and do better business online – and make more money faster with less stress.

SEO is important, but here’s an over-riding point to bear in mind…    Following good SEO practices is smart and ignoring good SEO practices is dumb., but don’t just focus on SEO. Ultimately it is the relevance and quality of your content when humans find it, consume it and respond to it that will determine your success.

(For your convenience, the links will open in new windows.)

1.  The Google Keyword Tool Box

The Google Keyword Tool Box is  Google’s collection of links to Google’s own free tools for keyword analysis, trend analysis, analytics, advertising, video trainings and a whole lot more.  It’s worth checking it out just to see what Google offers to help you use Google more effectively. Some of the most useful tools include:

  • The Google Keyword Tool to help you find and assess keywords for your website or promotional campaigns;
  • Google Trends which allows you to compare the world’s interest in your selected topics, how often they’ve been searched on Google over time, how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most.
  • Google Insights for Search allows you to compare search volume patterns across specific regions, categories, time frames and properties. As an example, you can use this to assess seasonal or geographic factors that may alter your business or your industry.
  • Google’s  Search Engine Optimization Starter Guide, which is a 22 page PDF originally written for Google staff but now available online.  According to Google, it is “for webmasters who are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines. Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined will make it easier for search engines to both crawl and index your content”.
  • Google Webmaster Guidelines
  • Google 101: How Google crawls, indexes and serves the web.

If you want to try to stay on top of what Google is doing that sooner or later will  impact on your website, then also check out Google’s Official WebMaster Central Blog.

2. Market Samurai

This piece of SEO software was developed in Australia and is now being sold globally with great success.  It is good software, and it’s also priced to be good value – it’s just under $150. A marketing genius friend of mine put me onto it last year – and I bought it, use it and now happily recommend it to others.

One of the strong points of this software is the fantastic training videos the developers have produced which not only teach you about the software, but also about keywords, SEO techniques and so much more.

You can use Market Samurai for keyword research, finding high traffic keywords, finding long tail keywords, avoiding targeting the wrong keywords, assessing the strength of competition for keywords and much more.  You can create and monitor multiple projects and really track how you are progressing with your SEO.  It really is a traffic generation tool.

As a business owner, you may not want to learn to use it  yourself, so let your marketing person play with this for a while.

As a tip, when you are selecting marketing consultants or advisers, ask them about Market Samurai.  It will probably be a good sign for you if they already use it. It is ‘professional grade’  software and when used well, really can give you an  competitive advantage in the marketplace.

To learn more, it’s probably good for you to read their sales blurb here.  You can also sign up for a free trial of the Market Samurai software here.  (links will open in new window)

3.  Axandra’s iBusinessPromoter

Here’s a tool that I have not used personally, but others have – and many swear by it.

The German firm Axandra have developed iBusinessPromoter or IBP.   They guarantee that people who use the IBP tool will get Top 10 rankings in Google.  Of course no-one but Google can guarantee this really, however Axandra claim that their IBP tool has a success rate of more than 98% and so they will give you your money back if you are one of the few people who don’t get top 10 rankings on Google with IBP.

This free ebook from Axandra will tell you a whole lot about SEO techniques – and also introduce you to the IBP tool.  The book also contains “What can happen” chapters that tell you what can happen if you don’t optimize your web pages correctly.  It’s fully searchable, and keyword index helps you find information quickly about a special topic.

This book is 160 pages, but it’s easy enough to read, digest and start to use. You can download it out here.   (link will open in new window)

Go here to check out the archive of other articles and posts with more Useful Tools for your online business.

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