Video advertising on YouTube with Google’s new AdWords for Video

May 21, 2012 Comments Off by

Last month, Google introduced a new program for running video advertisements online.

Video Ads are presented through YouTube searches and it seems also soon to be through the Google Content Display Network. Unlike most annoying video ads, these AdWord for Video ads will only play when they’re clicked on. An advertiser using AdWords for Video only pays when someone clicks on and watches the video.

If you’re thinking about how to target your videos, you can promote your videos to online prospects globally or in specified ge0graphic areas.

Google Campaign Insights 2011 claim that YouTube video  ads can drive a 20 percent increase in traffic to your website and a 5 percent increase in searches for your business.

Here’s a 7 minute video on how to set up AdWords for Video.

Guides & Resources, Marketing, Smarter Tools
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